About
Meet Shelly-Ann
Shelly-Ann Frederic is the Director of Grounded in Change, a consultancy focused on supporting organisations to deliver complex transformation with clarity, alignment and sustained adoption.
With over 20 years of experience working across North America with Fortune 500 organisations – including TC Energy, Hydro One, Bayer Crop Science and the City of Calgary – Shelly-Ann has led change, communications and stakeholder engagement across large-scale, high-profile programmes. Her work includes enterprise-wide system implementations, organisational transformation and initiatives operating within complex, politically sensitive and highly regulated environments.
She partners with senior leaders and cross-functional teams to align strategic intent with operational delivery, strengthen stakeholder engagement and proactively identify risks to adoption. Known for navigating complexity with a pragmatic and people-centred approach, Shelly-Ann leads executive workshops, facilitates multi-party stakeholder engagement sessions involving government, regulatory and community groups, while supporting organisations through periods of uncertainty, resistance and competing priorities.
Shelly-Ann holds a Bachelor of Communication from Mount Royal University and has completed advanced training in public participation (IAP2) and conflict resolution. She is also an ICF Certified Coach, bringing a strong foundation in leadership alignment and strategic communications to her work in organisational transformation.
What’s Next?
01
Book a Consultation
Let’s connect so we can learn about you. This no-obligation consultation is designed to make sure we are the right fit for each other and your goals.
02
Discovery Session
Once we’ve committed to working together, we’ll book a discovery session to explore the opportunities or challenges you’re facing.
03
Assessment
We gather information and data to create a comprehensive roadmap and growth strategy that considers everything you need and want.
04
Implement
With your roadmap in place, you get to implement the skills and tactics you are learning for your own professional development and with your team members.
05
Results
As you build confidence and competency, the end-goal is that you aren’t dependent on our support. Instead, we’ll be there when you would like to check-in, re-align yourself or share a key milestone victory with us.
Trust
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Communication
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Commitment
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